The Mission of Rotary
The mission of Rotary International, a worldwide association of Rotary clubs, is to provide service to others, to promote high ethical standards, and to advance world understanding, goodwill, and peace through its fellowship of business, professional, and community leaders.
In 2001-02, Rotary International began developing a strategic plan to guide the organization as it entered its second century of service.
In June 2007, the Board of Directors approved the RI Strategic Plan 2007-10, which identified seven priorities:
In 2001-02, Rotary International began developing a strategic plan to guide the organization as it entered its second century of service.
In June 2007, the Board of Directors approved the RI Strategic Plan 2007-10, which identified seven priorities:
- Eradicate polio.
- Advance the internal and external recognition and public image of Rotary.
- Increase Rotary’s capacity to provide service to others.
- Expand membership globally in both numbers and quality.
- Emphasize Rotary’s unique vocational service commitment.
- Optimize the use and development of leadership talents within RI.
- Fully implement the strategic planning process to ensure continuity and consistency throughout the organization.
In 2009, the Board conducted an extensive review of the RI Strategic Plan. This review included surveying 14,000 Rotarians worldwide about the organization’s priorities, conducting focus groups to assess Rotary’s image in different countries, and analyzing other data and research. The revised plan, effective July 2010, reflects the results of this research and also unifies the strategic direction of RI and The Rotary Foundation.